This week, many of you will be on vacation, some of us certainly are.

Unless, you’re about to take your vacation, and currently spending your days vacillating between dreaming about being poolside, or stressing about everything you need to do beforehand. Don’t worry, we’re here to give you some tips.

Or, you’ll be on your way back from vacation, and experiencing the Sunday scaries x100. Again, don’t worry – we’ve got tips for that too.

Unless you’re not taking any vacation at all, and we’re here to tell you why that might be a bad idea.

Let’s get into it

This week we’ll be getting into the latest tech news, discussing why TikTok is the new destination for bargain hunters or sellers with the gift of the gab, Elon Musk’s newest disaster – this time it involves him taking a charitable organisation to court, classy – and how AI is changing the internet.

And as always, we’ll also be bringing you some people expertise, from the secret life of a McKinsey consultant and why it’s not all that it seems, to the companies giving “micro bonuses” all year round.

Let’s get into it

This week we’re bringing you a work special because, drumroll….. The Great Resignation™ is over. Apparently.

We’ll be dissecting why the experts are calling this the end of an era, and why it won’t make things easier for employer… Hint, Gen Z have something to do with it. As one era ends, another begins.

We’ll also be looking at remote work vs. the sneaky ways employees try to get people to work more, the importance of being an inclusive leader, and the psychology behind office romance.

Let’s get into it

We’re coming at you with this newsletter after an exciting week of news, from X (if you don’t know what we’re talking about you must be living under a rock) to Glassdoor via Barbie.

We’ll also be diving into the more existential questions of AI and creativity, and following up on last weeks dive into company love-bombing with more red flags to look out for when looking for a new job.

Let’s get into it

This week we’ll be giving you some solid advice.

From whether your brand should be on Threads, to how to use AI without becoming part of the AI machine (not easy) and why micro-influencers give you more bang for your buck.

On the career front, we’ll be talking how to avoid love-bombing (as a recruiter or an employee) and could adult work experience be the answer to burnout?

Let’s get into it

This week we’ll be talking terms and conditions, mascara, and truck driving – an eclectic mix, if ever there was one.

What do these things all have in common? As always, they can teach us more about the worlds of tech, marketing, and the people and strategy behind all of it.

We’ll be encouraging you to read the small print, asking what really makes something viral, and dissecting the latest downward spiral in Elon Musk Land. We’ll also be finding out what makes lazy girls tick, and how is going into the office like a workout?

Let’s get into it.

This week, we ask, were Meta able to launch Threads because of Elon Musk (spoiler alert, yes, absolutely) and speaking of him, why is Mr M actually hiding tweets?

Plus, some interesting musings on the “global water cooler”, Shein’s disastrous PR trip to sweatshops, I mean factories, in China, and can AI help us learn languages?

Let’s get into it.

This week, two tech millionaires have agreed to a cage fight, and Apple are trying to trademark apples. No, seriously.

We also bring you concrete ways to reduce the carbon footprint of the contents of your phone, how to ensure your LinkedIn profile is as showing you in the best light.

Plus, how can the creators of AI Large Language Models ensure that they don’t do more harm than good?

Let’s get into it.

Generative AI, Artificial Intelligence, Large Language Models – whatever it’s being called, it’s literally all anyone is talking about right now.

Our LinkedIn feed is full of post after post about how to use ChatGPT to become a millionaire overnight, how to get AI to do your job for you, and people claiming to be “Prompt Engineers”. In contrast, news outlets take a much more sceptical, even fearful, approach.

The first wave of hype was simply about the fact that it existed, but now we know what it is, what can it actually do?

Let’s get into it.

This week we’re watching Linda Yaccarino bat it out of the park as Twitter’s new CEO, but will she be able to undo the mess Elon Musk made with Twitter staff?

Plus, Apple step it up a notch in the Apple vs. Android Wars, Mark Zuckerberg continues being Spock, AI can’t save us from burnout, and how Dyslexic Thinkers can take your business to the next level.

Let’s get into it.

This week we’re doing an Apple special. Despite the fact that Tim Cook is the blandest and least charismatic most cardboard man ever to lead a tech company, making Bill Gates look like Elvis Presley and forcing us to fondly reminisce the day when Steve Black Turtleneck Jobs was at the helm, right now Apple are undeniably at the centre of a lot of the current tech and marketing trends.

From the introduction of spatial computing via headset, to their very Apple take on the current AI hype and why their marketing very rarely misses.

Let’s get into it.

This week we’re doing a deep dive on the best, and by definition also worst, social media misfires and fails from LinkedIn influencers, brands, hiring companies, and HBO’s intern.

From the person you never thought would be getting a mention in an “inspirational” post to Amazon Ring really not reading the room on TikTok, and what happens when you don’t proofread your job postings (and you’re a terrible person).

Plus, when to consider being quiet.

Let’s get into it.

This week we’re bringing you the tales of the future…today, whether it’s a good thing or not.

From Elon Musk’s Neuralink finally actually getting somewhere, slower than the Swiss mind you, to esports really hitting the big time, and why soft skills may be more important than qualifications in the workplace in a post pandemic world.

Plus, the chat bots invading our most personal spaces.

Let’s get into it.

This week we’ll be looking at all things new in the world of tech. Inventions are hitting the news at lighting speed, with AI in the driver’s seat whether we like it or not.

From Sam Altman’s potentially two-faced plea to the senate for AI regulations, to Alexa’s need to catch up with the new kid in town before she gets pushed off her pedestal – she’s already toppling – to Apple’s new accessibility features, free TV sets and the latest in VR/AR headsets.

Let’s get into it.

This week we’ll be diving into the weird and wonderful world of TikTok.

Unlike Instagram, Facebook or Twitter, which have remained by and large pretty mainstream, TikTok has something for literally anyone and everyone, thanks to their famously powerful algorithm.

From selling houses and crime shaming, to packing videos and recipe reactions, are there no limits to what we will watch 18 seconds of? Also, what can the official Paralympic account get away with?

Let’s get into it.

This week the “shocking” revelations of one of the pioneers of AI raise questions, such as, is it really that shocking?

We also look at how to deal with the rising uses of AI in the creative field, from how to stay in a job to the ongoing Hollywood writers’s strike.

And when it comes to hustle culture, who is leaning in and who is leaning out?

Let’s get into it.

This week we are of course going to dissect Elon Musk’s ever chaotic management of Twitter, why is he so obsessed with changing the blue tick?

We’ll also be asking, is Be Real really so last year, what’s worse, AI or media journalism, and can you choose your colleagues?

Let’s get into it.

Our bonus item last week put the spotlight on the confessions of Shark Tank’s Barbara Corcoran on Diary Of A CEO, which did NOT go down well.

It got us thinking, can you be a huge success and a terrible boss? Are certain big names known for their particular ways of working (think Bill Gates, Steve Jobs, Sheryl Sandberg and of course the infamous Musky Musk) doing something right, or everything wrong?

Let’s get into it.

This week we’re digging a bit deeper into Elon Musk’s snap interview with the BBC, does he understand what misinformation is, and is his dog actually the brains behind new Twitter?

We’re also taking a peek at women in coding and seeing how benefits packages can be personalised to keep talent happier for longer.

Let’s get into it.

This week we’ve been inspired by a dubious Heinz ad (more on that in the bonus) to bring you a rundown of the top five worst marketing campaigns that backfired big time.

From a terrifying stalker car to a not very well thought out deal on air miles via graveyard billboards.

Let’s get into it.