This week we’re discussing the huge news that Americans may be losing their access to TikTok, Kara Swisher’s new Burn Book on the giants of Tech, and asking what exactly is AI modelling?  

Plus, we talk about the idea of “high touch” vs “high tech” and the new Flexible Working bill.

Let’s get into it.

This week, our newsletter comes to you from SXSW in Austin, Texas. More talk, less links this week.

So, we are back after a few years away. But what does SXSW look like in 2024? It started as a music festival with digital, and became an “Interactive” festival, with music. And film. This is where tech giants (Zuck, Cuban etc) and media experts (Swisher, Galloway) turned into digital celebrities. So, is it worth paying up to $2000 to join a long AI TED talk? Let’s get into it.

Ps – don't miss the bonus – it's a download link that will make you the most knowledgeable person in your company and that's a B&H guarantee.

This week Elon Musk tries to claw back the world’s attention by suing the most famous company in tech, we teach you how to use your phone like a celebrity, and we have a special lesson for you on Bitcoin.  

Plus, what happens when a public figure clashes with a small business, and what is office culture anyway?

Let’s get into it.

This week we’ll be discovering the AI that’s too woke for it’s own good, why Tinder is treating us like pigeons, and how much outrage pays on TikTok.

Plus, what do Elon Musk and the former King of France have in common, and could your therapist be your new office mate?

Let’s get into it.

This week we’re talking the AI video generation to end all AI video generation, why AI won’t help solve your dark data issues, and why so many people are returning their Apple Vison Pro headsets.

Plus, can a parent’s WhatsApp group help get smartphones away from kids, and is “helpful” recruitment technology blocking the best candidates.

Let’s get into it.

This week we’ll be talking Facebook’s stock market win, how not to celebrate Lunar New Year in marketing, and AA for tech addiction.

Plus, (spoiler alert) is Big Tech no longer the pinnacle of the job world (nope) and is social media helping life coaches scam vulnerable people (yes).

Let’s get into it.

This week we’re bringing you a work special, because as the longest month of the year finally ends, February brings us into 2024 for real (and we all FINALLY got paid again)  – so how will we be working this year?

From reasons why AI might not take your job, to the luxury version of assistants and why won’t employers give you interview feedback?

Plus, we’ll be teaching you how to apologize at work, and introducing you to yet ANOTHER work buzzword for 2024. Yawn.

Let’s get into it.

This week we’ll be talking Teams meetings in the Metaverse, AI winning a literary prize and why hologram lecturers is a pretty worrying concept.

Plus, introducing the newest work buzzword and how are Chipotle planning to entice a new generation of workers?

Let’s get into it.

This week the VisionPro is finally out… but nobody is really bothered? Mark Zuckerberg has finally left us speechless, for real this time, and TikTok ads are getting out of hand.

Plus, how can employee wellness problems actually make employee wellness worse, and should you film yourself getting fired and post it online?

Let’s get into it.

This week we’ll be doing a deep dive on all the new tech trends we saw at CES in Las Vegas this week, from the AI buzzword to wearables, and asking is invisible tech the new luxury?

We’ll also be analysing yet another mad move from Mr Musk on X, and having a muse on the New York Times vs. OpenAI lawsuit and what it means for copyright law and AI development.

Let’s get into it.

Welcome to 2024, readers.

What will this year have in store in the world of tech, work and marketing?

Will AI actually take over the world, will we all be working a four day week this year, and most importantly, will Elon Musk finally shut up?

Well, we can pretty safely say that whatever else happens in 2024, it won’t be that…

Let’s get into it.

2023 is finally coming to an end, and what a year it’s been.

AI has been in equal parts revolutionising and terrorising our lives, Elon Musk turned Twitter into a hellscape in so many ways, Sam Altman got kicked out of his own company, and then brought back in, and Mark Zuckerberg used AI for evil by creating a Kendal Jenner chatbot.

To see the year out in style, this week we’ll be bringing you a roundup of 2023’s biggest villains and boy oh boy there are a lot to get through…

This week, we bring you the latest in the ad wars going on in the Musk Multiverse of Madness, a dissection of Google’s new AI offering and how teachers are changing their lives with AI.

Plus, is McDonalds going up against Starbucks, and how to say no to work opportunities like a pro.

Let's get into it.

This week we’re doing a deep dive on what’s happening in the world of AI, following the drama-filled few weeks at OpenAI HQ and the official one year anniversary of the company which opened pandora’s box.

From where ChatGPT and OpenAI will take us next, to who is getting in trouble by using AI generative tools a little too liberally.

Plus some good news, but at the end, obviously.

Let's get into it.

This week, we’re talking why the reinstating of Sam Altman at OpenAI may lead to the changing of their whole business model, and how Make Amazon Pay day tried to steal Black Friday’s thunder.

Plus, Shein brings its wares to the real world, returns become a booming business in their own right, and a screen sharing mishap brings two tech firms to blows.

Let's get into it.

This week, as Christmas ads come out earlier and earlier, we have been forced to debrief them with you on this fine mod-November day. Sorry.

We also look at how Ryanair seduced a generation of consumers by mocking them on social media, and discover the AI pin that will definitely not be replacing our iPhones.

Plus, the class pay gap is exposed, and could virtual tea breaks to solve remote working loneliness?

Let's get into it.

This week another unfunny tech guy brings us their version of a chatbot with humour, WeWork and Omegle are both pronounced dead, and Katie Hopkins is unfortunately back on Twitter (X).

Plus, why are some brands snubbing Black Friday?

Let's get into it.

This week, we’re talking about the cost of privacy, and since when did free Facebook access become a human right? Plus, why are more men using AI than women? The results are not very flattering. And who do Gen Z look up to?

Also, is the digital nomad lifestyle officially too good to be true, and are creative benefits really designed for employees?

Let's get into it.

This week Amazon lets vendors use AI to make their products easier to sell and Airbnb is using it to stop you throwing New Year’s parties, and while the US continues to be divided on remote work, San Francisco is pushing some people to decide.

Plus, climate quitters make waves on LinkedIn and Unilever throw purpose-led marketing out the window.

Let's get into it.

This week we’re talking about the downfall of the cash for carbon system, Elon Musk’s increasingly desperate plans to make money with X, and can AI-made photos help you get a job?

Plus, what happens when people actually start using their sick days, and are walking meetings really the answer to productivity?

Let's get into it.