This week we’re dissecting the biggest marketing fail Apple have ever faced, looking at how TikTok will be fighting back in the face of their US ban and learning about how the UK are looking to toughen up the rules on pushing content to kids online.

Plus, we introduce the four-step method to spotting fake news, and bring you some either comforting or concerning news about using your brain at work, depending on your job…

Let’s get into it.

This week we’re talking Instagram trying to fill TikTok’s shoes, as usual, introducing you to your new bestie, Claude, and playing games on LinkedIn.

Plus, teachers are taking on phones in schools and we’re trying to help you take on your emails.

Let’s get into it.

This week we will obviously be discussing the beginning of the end of TikTok, as the bell tolls giving ByteDance nine months to either sell, or hit the road, and how that will affect creators and businesses across the globe.

Plus, the deepfakes have already begun, and we look at the re-emergence of your old phones and how to be the main character in your work day.

Let’s get into it.

This week we’re talking about TikTok’s overhaul of the FYF (For You Feed, to the uninitiated), Microsoft’s new deepfake machine, and the bitcoin halving event.

Plus, have you been phished by a student, and what is the big difference in making a first impression for a women in the workplace?

Let’s get into it.

This week we’re talking why Made With AI labels may not be enough to convince our brains it isn’t real, plus we introduce you to streaming fraud and TikTok’s new Instagram.

We also ask if an AI assistant that spies on everything you do is a good or a bad idea, and why working less might not be enough to avoid burnout.

Let’s get into it.

This week we’ll be talking the tragedy of the blue check, Meta’s new “Made With AI” disclaimer, and the retro gaming boom sweeping through the generations. 

Plus, is a soft life for you, and should you swap your to-do list for a did list?

Let’s get into it.

This week we’re doing a deep dive into how we work with AI, after a recent scare from a thinktank predicting an AI jobs apocalypse, we’re asking if you’re seeing the glass half empty or half full?

Video game actors and wellbeing experts are coming down hard on one side…

Plus, we look at two opposite sides of the work spectrum, with one being attending workaholics anonymous, and the other going to work in actual pyjamas.

Let’s get into it.

This week we’ll be talking AI’s growing influence in two unlikely sectors and looking at the different challenges faced by the newest and the oldest generations in the workplace.

Plus, where are all the working class startups (apart from us)?

Let’s get into it.

This week we’re discussing the huge news that Americans may be losing their access to TikTok, Kara Swisher’s new Burn Book on the giants of Tech, and asking what exactly is AI modelling?  

Plus, we talk about the idea of “high touch” vs “high tech” and the new Flexible Working bill.

Let’s get into it.

This week, our newsletter comes to you from SXSW in Austin, Texas. More talk, less links this week.

So, we are back after a few years away. But what does SXSW look like in 2024? It started as a music festival with digital, and became an “Interactive” festival, with music. And film. This is where tech giants (Zuck, Cuban etc) and media experts (Swisher, Galloway) turned into digital celebrities. So, is it worth paying up to $2000 to join a long AI TED talk? Let’s get into it.

Ps – don't miss the bonus – it's a download link that will make you the most knowledgeable person in your company and that's a B&H guarantee.

This week Elon Musk tries to claw back the world’s attention by suing the most famous company in tech, we teach you how to use your phone like a celebrity, and we have a special lesson for you on Bitcoin.  

Plus, what happens when a public figure clashes with a small business, and what is office culture anyway?

Let’s get into it.

This week we’ll be discovering the AI that’s too woke for it’s own good, why Tinder is treating us like pigeons, and how much outrage pays on TikTok.

Plus, what do Elon Musk and the former King of France have in common, and could your therapist be your new office mate?

Let’s get into it.

This week we’re talking the AI video generation to end all AI video generation, why AI won’t help solve your dark data issues, and why so many people are returning their Apple Vison Pro headsets.

Plus, can a parent’s WhatsApp group help get smartphones away from kids, and is “helpful” recruitment technology blocking the best candidates.

Let’s get into it.

This week we’ll be talking Facebook’s stock market win, how not to celebrate Lunar New Year in marketing, and AA for tech addiction.

Plus, (spoiler alert) is Big Tech no longer the pinnacle of the job world (nope) and is social media helping life coaches scam vulnerable people (yes).

Let’s get into it.

This week we’re bringing you a work special, because as the longest month of the year finally ends, February brings us into 2024 for real (and we all FINALLY got paid again)  – so how will we be working this year?

From reasons why AI might not take your job, to the luxury version of assistants and why won’t employers give you interview feedback?

Plus, we’ll be teaching you how to apologize at work, and introducing you to yet ANOTHER work buzzword for 2024. Yawn.

Let’s get into it.

This week we’ll be talking Teams meetings in the Metaverse, AI winning a literary prize and why hologram lecturers is a pretty worrying concept.

Plus, introducing the newest work buzzword and how are Chipotle planning to entice a new generation of workers?

Let’s get into it.

This week the VisionPro is finally out… but nobody is really bothered? Mark Zuckerberg has finally left us speechless, for real this time, and TikTok ads are getting out of hand.

Plus, how can employee wellness problems actually make employee wellness worse, and should you film yourself getting fired and post it online?

Let’s get into it.

This week we’ll be doing a deep dive on all the new tech trends we saw at CES in Las Vegas this week, from the AI buzzword to wearables, and asking is invisible tech the new luxury?

We’ll also be analysing yet another mad move from Mr Musk on X, and having a muse on the New York Times vs. OpenAI lawsuit and what it means for copyright law and AI development.

Let’s get into it.

Welcome to 2024, readers.

What will this year have in store in the world of tech, work and marketing?

Will AI actually take over the world, will we all be working a four day week this year, and most importantly, will Elon Musk finally shut up?

Well, we can pretty safely say that whatever else happens in 2024, it won’t be that…

Let’s get into it.

2023 is finally coming to an end, and what a year it’s been.

AI has been in equal parts revolutionising and terrorising our lives, Elon Musk turned Twitter into a hellscape in so many ways, Sam Altman got kicked out of his own company, and then brought back in, and Mark Zuckerberg used AI for evil by creating a Kendal Jenner chatbot.

To see the year out in style, this week we’ll be bringing you a roundup of 2023’s biggest villains and boy oh boy there are a lot to get through…